While you slept, Seoul traded
Monday, September 28, 2026

KOSPI slips below 7,000 as chip stocks drag; BTS sweeps MTV VMAs

Korean stocks slid after the Chuseok holiday, with the KOSPI dropping below 7,000 as chip heavyweights weakened, while Samsung and SK hynix pushed ahead on AI memory and subscription businesses. BTS swept its nominated categories at the 2026 MTV VMAs.

Markets & chips

Korean markets & the won

Trading resumed after the Chuseok holiday with chipmakers weighing on the main index, while policymakers flagged coordination on economic uncertainties.

KOSPI falls below 7,000 as chip heavyweights slide after Chuseok
The Korea Times

Korea's main stock index closed under the 7,000 mark as large chip stocks declined in the first session after the Chuseok holiday.

Finance minister, BOK chief stress coordination to address uncertainties
The Korea Times

Korea's finance minister and the Bank of Korea governor emphasized policy coordination to address economic uncertainties.

BOK faces scrutiny over cybersecurity after staff data breach
The Korea Times

The Bank of Korea is under scrutiny over cybersecurity following a breach involving staff data.

Samsung Electronics

Samsung moved on several fronts, widening its streaming and subscription offerings while advancing AI memory work.

Samsung TV Plus expands global creator lineup to more markets
Samsung Newsroom

Samsung's free streaming service added creator-led channels in Australia, New Zealand, the Philippines, Singapore, Thailand and the UK, and extended existing creator channels to Brazil and Mexico.

Samsung Electronics to expand personalized AI subscription services
The Korea Times

Samsung Electronics plans to broaden its personalized AI subscription services.

Samsung appliance subscriptions near W1tr as corporate push begins
The Korea Herald

Samsung's appliance subscription business is approaching 1 trillion won in scale as it begins targeting corporate customers.

Samsung, SK Telecom and Hana Financial Group build Korea's first private 5G smart office in finance
Samsung Newsroom

Samsung supplied private 5G network solutions for a smart office at Hana Financial Group's new Incheon headquarters, the first such deployment in Korea's financial sector.

SK hynix

SK hynix highlighted next-generation memory work, including verification of HBM5 and a CXL race with Samsung.

SK hynix verifies HBM5 with TSMC
BusinessKorea

SK hynix verified its HBM5 memory with TSMC.

Samsung, SK hynix vie for CXL AI memory lead
BusinessKorea

Samsung and SK hynix are competing for leadership in CXL memory for AI.

SK hynix shares next-generation memory portfolio at TSMC OIP Conference
SK hynix Newsroom

At TSMC's Open Innovation Platform Conference in Santa Clara, SK hynix presented its next-generation memory portfolio and development strategy and received a TSMC partner award.

Business of culture

HYBE

BTS's MTV VMA haul came as the industry maps out a crowded November comeback window.

BTS sweeps all three nominated categories at 2026 MTV VMAs
The Korea Herald

BTS won all three categories it was nominated in at the 2026 MTV VMAs, including Song of the Year.

K-pop agencies

November rush gives K-pop one last comeback window
The Korea Herald

A wave of K-pop releases is expected in November, described as the year's final comeback window.

Bibigo taps K-pop appeal to woo Mexican consumers
The Korea Herald

Food brand Bibigo is using K-pop marketing to reach consumers in Mexico.

Korean game makers

Com2uS Platform introduces Hive Axyl at OpenAI Game Builder Challenge in Tokyo
BusinessKorea

Com2uS Platform presented its Hive Axyl offering at the OpenAI Game Builder Challenge held in Tokyo.

About this briefing Every day after the Seoul close, we summarize Korean markets, chipmakers and the business of K-pop, K-drama, webtoons and games — from company newsrooms, the Bank of Korea and Korea's English-language press. Summaries are AI-assisted and stick to what the linked reporting states.